1 – Strategic Systems
Build on clarity. Run on systems.
We don’t start with tactics — we start with structure. First, we map what matters most, then build marketing systems that keep progress steady instead of sporadic.
For Founders & Teams Who Want Growth Without the Guesswork.
Who We Serve:
- Service & Professional Firms
- Local & Regional Businesses
- Entrepreneurs & Founders
- Growth Leaders Inside Orgs.
Our Philosophy
Marketing done right isn’t just noise — it’s clarity in motion.
Here at PeakWaves, we connect vision with execution so your brand moves
with purpose, direction, and lasting impact.
Marketing That’s Built, Not Guessed.
The best businesses don’t chase customers — they inspire them.
Winning brands attract through confidence, clarity, and distinction.
Like a Porsche — instantly recognized by its shape and sound —
the strongest brands stand out naturally,
not by shouting, but by design.
That’s the kind of performance engine we build.
Through our signature Marketing Mechanics™ framework,
we turn marketing from guesswork into a clear, predictable system —
engineered for speed, precision, and loyalty that lasts.
Founded By Entrepreneurs, For Entrepreneurs
We’ve built, scaled, and fixed real businesses.
We know growth isn’t luck — it’s the result of clear decisions, steady systems, and work that compounds.
Our purpose is simple: help founders and teams grow without the guesswork.
Proof Points:
Every brand promise deserves proof. These are the principles we stand behind — and deliver on.
Plain-English strategy, not jargon.
Documented systems you can run without us.
Results you can see and measure.
Mission
We engineer marketing systems for small and midsized businesses — built to run smoothly, speak clearly, and earn trust.
Vision
To make clarity, trust, & sustainable growth the new standard for small and midsized businesses — helping every brand operate like a well-tuned engine, built for lasting impact.
Founded In
Founded in 2021 in Denver, CO with a global team of seasoned pros.
The Framework Behind Every PeakWaves Partnership
Brand Pillars
2 – Distinctive Design & Messaging
Design you can spot. Language you can use.
Recognition is the goal. Think of a car you can spot by its shape alone.
3 – Collaborative Partnership
Aligned goals. Shared wins.
Partnership isn’t a slogan — it’s how we operate. We share plans, deadlines, and results so you’re never in the dark, and we adjust quickly when priorities shift.
Our Origins (A Deep Dive)
Built on entrepreneurial grit and hands-on experience.
For us, growth isn’t theory — it’s lived.
Our Roots
Every business story starts somewhere — ours began long before PeakWaves had a name. It started in a family where work and purpose were inseparable, where systems mattered as much as service, and where every challenge was met with creativity, resilience, and heart. Those early lessons became the blueprint for how we think, build, and lead today.
Lisa’s entrepreneurial roots trace back to childhood in her family’s 24/7 bail bond business — a high-pressure world that demanded integrity, quick judgment, and constant communication. By the age of ten, she was answering business lines that rang day and night, qualifying clients from a handwritten credit cheat sheet her mother made, and dispatching her parents to court calls. She learned early how to balance empathy with accountability — recovering accounts others had written off — and how to earn trust when the stakes were personal.
That foundation in service, systems, and human understanding shaped the values Lisa would carry through every venture that followed: clarity, commitment, and standing behind your work beyond compare.
A Legacy of Structure and Strength
At the same time, her mother, Vera Shury, spent 27 years helping lead a security company, developing the systems, culture, and operational consistency that supported its steady growth. After she moved on, the company continued to expand and was later sold for $5 million as a regional success — a milestone built on years of shared effort and disciplined foundation work.
Following her parents’ divorce, Vera co-founded a franchise alarm company with Lisa — choosing a franchise model for its scalability and modern systems. Together, they built and operated one of the region’s most respected security brands, blending Vera’s operational expertise with Lisa’s early aptitude for technology and customer service.
From Systems to Strategy
After nearly a decade in that industry, Lisa’s curiosity for innovation led her toward technology and finance. Drawing on her experience at PwC and exposure to modern business systems, she co-founded one of the first online accounting and bookkeeping firms — years before cloud software became mainstream. That venture, Dynamic Data Management LLC, was among the early disruptors bringing professional financial services online, proving that small businesses could compete with enterprise efficiency when given the right tools and strategy.
Where Experience Meets Innovation
Over time, that foundation evolved into what became the Marketing Mechanics™ framework — a practical approach born from decades of hands-on experience running real businesses, not just agencies. It reflects the belief that marketing works best when it runs like a well-built system: clear strategy, strong structure, and consistent motion. What began as a family instinct for building things that last has become a proven method for helping other businesses do the same.
Today, that legacy lives on in PeakWaves Studio. Every strategy, system, and campaign we build carries the same DNA — engineered precision, creative problem-solving, and a deep respect for the people behind each business. We don’t just market brands; we help them run smoother, speak clearer, and earn lasting trust.
Mission: We engineer marketing systems for small and midsized businesses — built to run smoothly, speak clearly, and earn trust.
Now, we help you build yours — a business that runs smoothly, speaks clearly, and grows with purpose.
→ Let’s engineer your growth engine.
Your Growth Engine, Mapped in Just 48 Hours
In just two days, you’ll receive your personalized Growth Roadmap: a clear diagnostic of what’s working, two quick wins you can apply immediately, and a 90-Day plan to keep you moving forward.
When you’re ready, you can also book a free strategy session with our team to walk through your roadmap and plan what’s next.
