Lisa

Experience

Lisa’s journey began in her parents’ 24/7 bail bond agency. At 10 she was taking calls and qualifying co-signers. At 16 she was writing bonds in Cleveland’s courts. These early lessons gave her grit, resourcefulness, and empathy for entrepreneurs. She earned a degree in Accounting and Real Estate from the University of Colorado, Boulder. After graduation, she took an adventure break as a horse wrangler in Alaska. Back home, she co-founded a franchise alarm company with her mother, Vera. Their office was ranked as the fastest-growing in the network. Lisa was recruited by PwC as a mid-season auditor for the Emerging Enterprises Division in Boulder. She audited companies and nonprofits across industries, gaining deep insight into their challenges and successes, and discovered her passion for consulting. She later returned to law school to sharpen her skills and expand her ability to help entrepreneurs. In 1998, she co-founded one of the first online accounting and bookkeeping firms—years before digital finance became mainstream. During this chapter, an Olympic trainer recognized her rare mix of laser focus and coaching skill. That combination of precision and empathy lets her step into clients’ shoes, grasp their vision quickly, and guide them in what they can do themselves while coordinating the rest through her team. Clients often say her approach is clarifying and empowering. Lisa later co-founded PeakWaves Studio, grounded in the idea of blended value—the belief that business should create financial, social, and environmental impact. Vera, originally PeakWaves’ first client, soon joined as partner after being impressed with its quality and professionalism. At PeakWaves, Lisa leads client success and the Marketing Mechanics™ framework: Diagnose, Tune-Up, Fuel, Accelerate. She ensures every client knows what to prioritize and how to move forward with confidence.